Client: Ilco Unican, a security systems and key manufacturer

Project: A business-to-consumer infomercial for Securaphone security system

"Securaphone"

FADE UP ON CU OF FRONT DOOR OF ATTRACTIVE SUBURBAN HOME AT NIGHT.

SFX: CRICKETS, NIGHT SOUNDS. PULL BACK TO REVEAL HOUSE WITH LIT INTERIORS.

NARRATOR: Deadbolts and chains, metal doors and frames…someone is home most of the time…in a good neighborhood. Looks pretty secure, doesn’t it?

TILT DOWN TO REVEAL DARK CORNER OF HOUSE. BEAT AFTER “Doesn’t it”, THEN NAT SOUND. SHADOWY FIGURE WITH FLASHLIGHT APPROACHES HOUSE.

SFX: GLASS BREAKING.

NARRATOR: It depends on who’s looking at it.

BURGLAR TURNS TO CAMERA. ZOOM INTO ECU OF FACE LIT WITH HARSH SHARDOWS FROM FLASHLIGHT.

National crime statistics show that a burglary is committed every 11 seconds.

BURGLAR CRAWLS THROUGH WINDOW.

You want to protect your family and feel that your home is secure and safe. But how do you make sure that it is?

INTERIOR POV: BURGLAR COMES THROUGH WINDOW. SHINES LIGHT AROUND ROOM STARTS LOOTING.

How can you protect yourself from criminals and thieves who would rob your home and perhaps hurt your loved ones?

OPERATOR V/O: This is Unican Central. The police have been dispatched. Identify yourself immediately!

BURGLAR FREEZES. DROPS FLASHLIGHT. DIVES OUT WINDOW.

NARRATOR: Introducing the Securaphone from Ilco Unican. The first 2-way voice alarm system for home security.