Client: McCall Real Estate
Project: "Intangible Assets" campaign for brokerage in destination resort area

Headline: Intangible Assets

Subhead: A Sense of Place

"There are some things that money just can't buy. The heat of a blue-sky afternoon on Payette Lake. The sound of waves splashing and children laughing. Watching the sun slip quietly behind the mountains at the end of a mid-summer evening. Here in McCall, wealth isn't measured solely by the size of your bank account..."