Client: McCall Real Estate
Project: "Intangible Assets" campaign for brokerage in destination resort area

Headline: Intangible Assets

Subhead: Relaxation Technique

"When you're tired of life in the fast lane, call us. Stress has no meaning here. We live in tune with the rhythm of the seasons, from each sunrise through each waxing moon. Become part of this friendly mountain community and discover how good it feels to wake up every morning..."