Publication: Boise Magazine
Pursuit of Purity: Tapping the source of Bottled Waters

Q. What do arson, investigative reporting and bottled water have in common?

A. A good source

Well, not always.While fires and front-page scoops usually do start with an unquestionable source, not all bottled waters flow from pristine mountain springs. Images of glacial streams and tumbling waterfalls are often more “marketing” than “mountain” – and in my pursuit of liquid purity, I discovered there can be a big difference between perception on the label and reality…